Project Overview

Swift Logistics offered reliable transport and cargo solutions, but their online ads weren’t delivering. They were spending heavily on PPC campaigns, yet most clicks came from irrelevant searches and unqualified leads. As a result, they weren’t seeing the return they expected. Nurotex stepped in to overhaul its ad strategy, focusing on the right audience, precise targeting, and performance tracking. The mission: cut wasted spend and turn ads into real bookings.

Case Study Detail

Services

Pay-Per-Click Advertising (Google Ads & Meta Ads)

Category

Logistics / Transportation

Date

Feb 24, 2025

Client

Ahmed Latif

Project Description

The challenge: optimize ad campaigns for quality leads and stronger ROI. Here’s what we did:

  • PPC Account Audit to eliminate wasted clicks and irrelevant keywords.
  • High-Intent Keyword Strategy like “logistics company UAE” and “cargo transport services.”
  • Geo-Targeting to focus spending on profitable regions and service areas.
  • Ad Copy Refresh with strong CTAs highlighting trust, speed, and affordability.
  • Conversion Tracking Setup to measure leads and fine-tune spend.

Our Solution

We didn’t just “run ads”, we built a targeted system that worked smarter. By cutting irrelevant clicks, writing ads that spoke directly to customer pain points, and optimizing for conversions, Swift Logistics finally had a PPC strategy that delivered results. Every dollar spent was tracked, measured, and tied to real business outcome.

Project Result

The transformation was clear within weeks:

  • 120% more qualified leads in the first 60 days
  • 40% lower cost per lead, stretching budget further
  • Consistent ROI with ad spend translating directly into bookings
  • Renewed confidence in PPC as a growth channel

Swift Logistics went from struggling with wasted spend to running campaigns that truly fueled business growth.

Ready to Grow With Smarter Ads?

Nurotex creates PPC strategies that bring in qualified leads and long-term results, not just traffic.

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Frequently Asked Questions

How Soon Did Results Appear?

Campaign performance improved within weeks, with leads doubling in under 2 months.

What Platforms Were Used?

We optimised Google Ads and Meta Ads with precise keywords and geo-targeting.

Do You Track Roi For Every Campaign?

Yes. Every ad is measured with conversion tracking to ensure spend delivers tangible business results

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