Booking System Case Study | Avis Rental Car

Project Overview

Avis Rental Car was known worldwide for its fleet and service, but its online booking system was causing friction. Customers often abandoned reservations halfway due to long forms, unclear pricing, and a lack of mobile optimization. Nurotex stepped in to simplify the process, creating a faster, cleaner, and more user-friendly booking system that worked seamlessly across devices. The goal was simple: reduce drop-offs and increase confirmed reservations.

Case Study Detail

Project Description

The challenge: simplify the customer journey from browsing to booking.

Here’s how we solved it:

• UX Audit to identify friction points in the booking journey.
• Streamlined Booking Flow with fewer steps and clear pricing.
• Mobile-Friendly Design for quick bookings on smartphones.
• Integrated Payment Options including cards, wallets, and corporate billing.
• Automated Confirmations & Reminders via email and SMS.

Our Solution

We transformed Avis’s booking system into a customer-first experience. Instead of lengthy forms and unclear pricing, users now had a simple, transparent, and mobile-ready flow. With automated confirmations and reminders, customers felt more confident in their reservations, while Avis reduced abandoned carts and increased repeat bookings.

The Result

The improvements delivered a measurable impact:

• 50% fewer abandoned bookings in the first 2 months
• 30% increase in completed reservations across web and mobile
• Higher customer satisfaction from faster, simpler booking flows
• Improved repeat usage, as customers returned for hassle-free rentals

Avis not only retained more customers but also built a smoother digital experience that matched its global reputation.

Want Customers to Book Without Friction?

At Nurotex, we help travel and service brands simplify booking flows, reduce drop-offs, and turn browsers into confirmed customers.

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