Project Overview

Binghatti Aquarise is one of Dubai’s most ambitious real estate projects, designed to attract high-net-worth buyers and global investors. But with Dubai’s property market being so competitive, the challenge was clear, how do you make one project stand out among dozens of luxury towers? That’s where Nurotex stepped in. Our mission: craft a high-impact digital campaign that combined storytelling, visual marketing, and performance ads to put Binghatti Aquarise in front of the right buyers, both locally and internationally.

Case Study Detail

Services

Digital Marketing Campaign (Content, Social Media & Paid Ads)

Category

Real Estate / Property Development

Date

Feb 27, 2025

Client

Binghatti Developers

Project Description

The challenge: Build awareness and generate qualified leads for a new property launch.

Here’s how we solved it:

  • Brand Storytelling Content showcasing Binghatti Aquarise’s architecture, lifestyle, and investment potential.
  • High-Impact Social Media Campaigns on Instagram, TikTok, and LinkedIn to attract local and overseas buyers.
  • Video & Drone Productions to highlight luxury amenities and location advantages.
  • Targeted Paid Campaigns across Google and Meta to reach international investors.
  • Landing Page Optimization with clear CTAs for inquiries and brochure downloads.

Our Solution

Instead of generic ads, we created a property campaign built on emotion and data. We told Binghatti Aquarise’s story through visuals, videos, and social media engagement, positioning it not just as a building, but as a lifestyle investment. At the same time, our ad campaigns ensured the project reached buyers in Dubai, KSA, Europe, and Asia who were actively looking for luxury investments.

Project Results

The campaign created a strong impact in just 90 days:

  • 500+ qualified leads from local and international buyers
  • 3.2M+ social media impressions across multiple platforms
  • Higher engagement rate than competing property launches
  • Direct inquiries from overseas investors through targeted campaigns

For Binghatti Aquarise, this wasn’t just marketing, it was a launch that positioned the project as one of Dubai’s must-see investment opportunities.

Want to Market Your Property Like a Landmark?

At Nurotex, we specialize in real estate marketing that doesn’t just create awareness, it brings in investors and buyers ready to act.

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