E-Commerce Optimization Case Study | Damas Jewellery

Project Overview

Damas Jewellery is one of the Middle East’s most iconic luxury jewellery brands, but their online store wasn’t matching their in-store reputation. Customers often abandoned carts during checkout due to long load times, limited payment flexibility, and a confusing filtering system. This meant lost sales in a highly competitive luxury market. Nurotex stepped in to streamline the shopping experience, optimize the checkout flow, and ensure the digital store reflected the elegance and ease of buying Damas jewellery.

Project Description

The challenge: reduce cart abandonment and create a smooth, premium e-commerce experience. Here’s how we solved it:

• Checkout Flow Optimization by reducing steps and simplifying forms.
• Multiple Payment Gateways added (cards, wallets, buy-now-pay-later).
• Product Filtering Enhancements for categories, price, and collections.
• Page Speed Improvements to reduce friction at the purchase stage.
• Trust Signals like security badges and transparent shipping policies.

Our Solution

We rebuilt the buying journey around customer convenience. Instead of long forms and limited options, Damas shoppers could now filter collections easily, add items to cart without delays, and complete checkout in fewer clicks. With multiple payment options and a faster backend, customers gained the confidence to complete their purchases seamlessly.

Project Results

The impact was immediate:

• 35% drop in cart abandonment rate
• 40% increase in completed online orders
• Higher customer trust and repeat purchases
• A smoother digital experience that matched the Damas brand prestige

For Damas, the e-commerce website became more than a showcase, it became a reliable sales channel for both local and international buyers.

Stop Losing Sales, Start Growing Online!

At Nurotex, we help luxury brands like Damas turn e-commerce websites into smooth shopping experiences that drive revenue.

[Start Your Project Today]