Project Overview

Dar Al Manzil was receiving daily inquiries through their website and WhatsApp, but too many leads were falling through the cracks. Without a system to track, segment, or follow up with prospects, their team was overwhelmed, and genuine buyers were slipping away. That’s when Nurotex came in with a smarter approach: implement an automated lead management system that filtered, assigned, and tracked leads in real-time. The result? Less manual work, faster follow-ups, and higher-quality bookings.

Case Study Detail

Services

CRM Integration & Lead Management Automation

Category

Real Estate / Property Rentals

Date

Feb 10, 2025

Client

Amira El Sayed

Project Description

The challenge: improve how Dar Al Manzil handles and responds to leads across platforms. Here’s how we tackled it:

  • CRM Setup & Integration with a real-time lead capture system for web forms and WhatsApp.
  • Lead Scoring Rules to segment cold vs. hot prospects based on urgency, location, and budget.
  • Auto-Assignment System to route qualified leads to the right sales reps instantly.
  • Follow-Up Automation via email and WhatsApp to re-engage drop-offs.
  • Dashboard & Alerts for team visibility, status tracking, and timely follow-up actions.

Our Solution

Instead of trying to manage leads manually, we gave Dar Al Manzil a system that worked around the clock. Every inquiry was instantly captured, scored, and routed; no missed messages, no double follow-ups. This automation not only saved hours of admin time but also made their sales process faster and more personalised. With everything under one dashboard, their team finally had the clarity and control to focus on closing deals.

Project Result

The changes made a huge impact on how the business ran:

  • Response time dropped by 70%, improving client trust
  • Qualified bookings increased by 55% within two months
  • Follow-up consistency improved across all agents
  • The team spent less time chasing and more time converting

Dar Al Manzil’s sales process became smoother, faster, and more scalable. Their team could now focus on real prospects, not admin chaos.

Need to Manage Leads Smarter, Not Harder?

At Nurotex, we help businesses turn leads into customers through automation, smart systems, and CRM strategies that actually save time and close deals.

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