Project Overview
Al Fares Cargo had a strong reputation in the logistics world, but their old website told a different story. It was slow, outdated, and hard to navigate, causing users to drop off before even submitting a shipping inquiry. That meant lost leads and wasted traffic. Nurotex took on the challenge of rebuilding its site from the ground up, with a clean design, faster load times, and clearer calls to action. The result? More trust, better engagement, and a 140% increase in inquiries.
Case Study Detail
Services
Website Design & Conversion Optimization
Strategy
Logistics / Cargo Services
Client
Ali Hassan
Project Description
The challenge: build a fast, modern, and conversion-focused website that aligned with the professionalism of Al Fares Cargo. Here’s what we delivered:
- UX Research to understand user behaviour, pain points, and service flow.
- New UI Design with simplified navigation, responsive layout, and branded visuals.
- Conversion-Optimized Pages that made it easy to request quotes and book services.
- Performance Improvements including fast loading, clean code, and mobile responsiveness.
- Clear Call-to-Actions are placed strategically across pages to guide users toward contact and booking.
Our Solution
Instead of just refreshing visuals, we rebuilt the site around user intent. We made it easier to find services, request quotes, and take action, without distractions. Each page was designed to build confidence and move visitors toward conversion. The new layout reflected Al Fares Cargo’s professionalism, while the improved user experience delivered real business results.
The Result
The impact was immediate and measurable:
| 140% More Inquiries | 60% Mobile Conversion Growth | 40% Lower Bounce Rate | 100%Client Satisfaction: |
The redesigned website made an instant impact. Customers could finally find the information they needed without frustration, and booking a shipment became easier than ever. The new layout built trust from the first click, and the modern design gave Al Fares Cargo a professional edge online. Most importantly, the site started bringing in real business, not just traffic.
Need a Website That Drives More Business?
| At Nurotex, we design websites that don’t just look good; they bring in leads. Whether you’re in logistics, retail, or service, we build digital platforms that convert. | [Start Your Project Today] |
FAQs
How Long Did The Redesign Take?
The full redesign, including planning, design, and launch, was completed in just 4 weeks, without disrupting their ongoing business operations.
What Platform Was The Site Built On?
We used a fast, custom WordPress setup that allows easy content updates, smooth performance, and a flexible design tailored to their brand.
Can You Redesign A Site Without Affecting Seo?
Yes, we protect rankings by using redirects, optimizing speed, and keeping SEO structure intact during and after the redesign.
Can You Improve My Current Site Without Rebuilding It?
Yes. We offer design audits and conversion fixes to improve your site without a full rebuild, ideal for businesses needing upgrades without starting over.
