Digital Growth Case Study | Ajmal Perfumes

Project Overview

Ajmal Perfumes, one of the Middle East’s most iconic luxury fragrance houses, wanted to strengthen its online presence across three key markets: Qatar, UAE, and Kuwait. Each domain needed to reflect Ajmal’s brand legacy while being tailored to local audiences. The challenge wasn’t just building visually appealing websites, it was about creating a consistent, high-performing digital ecosystem that worked seamlessly across markets.
When Ajmal approached Nurotex, their websites had fragmented strategies. Keywords weren’t optimized across regions, backend links were outdated, and content lacked SEO depth. Our mission was clear: take full ownership of Ajmal’s digital presence and transform their domains into powerful growth engines.

Case Study Detail

Project Description

The challenge: unify Ajmal’s online strategy across three regions while boosting visibility, engagement, and sales. Here’s how we approached it:

• Keyword Research & Localization: We analyzed perfume-related search terms in Qatar, UAE, and Kuwait to identify high-intent keywords for each domain.
• Content Strategy: Built product descriptions, category pages, and blogs with SEO-rich content tailored to each country’s audience.
• Website Design Enhancements: Improved layouts, navigation, and UI to provide a premium browsing experience.
• Backend SEO & Link Management: Fixed technical SEO issues, improved site speed, and built proper internal/external linking for authority.
• On-Page SEO: Optimized titles, meta descriptions, and structured data for better rankings.
• Consistent Branding Across Domains: Ensured Ajmal’s luxury identity was unified while still allowing regional personalization.

Our Solution

Instead of treating each domain as a standalone site, Nurotex developed a centralized but localized strategy. Every element, from keywords to content flow, was optimized to capture search demand in each country. The backend was rebuilt for speed, links were cleaned up for SEO health, and every page was enriched with properly researched keywords.

We didn’t just “fix” the websites, we handled everything end-to-end. From content writing to backend links, from technical audits to design adjustments, Ajmal’s digital presence was fully managed by Nurotex.

Project Results

The transformation across the three domains was remarkable:

• Stronger SEO Rankings: Ajmal began ranking higher for competitive perfume-related keywords in Qatar, UAE, and Kuwait.
• Consistent Brand Identity: Each site reflected Ajmal’s luxury appeal while offering locally relevant content.
• Improved User Experience: Faster loading speeds, clearer navigation, and premium layouts increased customer trust.
• Higher Engagement & Conversions: Optimized product pages and content boosted on-site engagement and sales.
• Unified Digital Control: With all three domains under one managed strategy, Ajmal achieved efficiency and consistent growth.

And the best part? We still manage Ajmal’s digital presence today—continuously updating content, monitoring SEO, improving backend links, and ensuring their online dominance across Qatar, UAE, and Kuwait.